Doctor-owned and doctor-developed
Third-party tested
Manufactured in an NSF-certified GMP facility.
The Difference is MD.
the retail difference is designed for you.
CodeMD gives retailers a differentiated supplement brand built on physician credibility, science-backed doses and formulas designed around real consumer needs. From independent stores to national chains, we are prepared to support our partners with premium products, compelling marketing and the operational standards needed to grow at scale.
Founded in Physician Credibility
Meet Dr. Wootton
A board-certified emergency medicine physician and founder of CodeMD, Israel Wootton, MD has spent his career helping people through some of their most critical moments. His vision for CodeMD is simple: create supplements with science-backed doses, thoughtful formulas and high manufacturing standards—the same kind of products he would feel confident taking himself and giving to his own family.
What Makes CodeMD Unique
CodeMD brings products to market that consumers are actively seeking.
Physician-Owned Trust
CodeMD is not simply physician-endorsed. It is physician-owned, giving retailers a credible and differentiated brand built around the trust consumers place in expertise.
Physician-Formulated Products
CodeMD products are developed by a practicing physician using purposeful ingredients, science-backed doses and formulas designed to work together. Every ingredient has a reason for being there.
Authentic Consumer Connection
Our founders connect directly with consumers through education, social media and the authentic story behind CodeMD. Our Creator Partnerships also support meaningful, organic reach.
Responsible, Retail-Ready Growth
CodeMD works with experienced suppliers and manufacturers that hold leading industry certifications, helping us maintain quality as we scale from independent retail to national distribution.
CodeMD is built around what today's wellness consumer values most.
Authentic, Purpose-Led Leadership
Consumers increasingly expect brands to stand for something meaningful and communicate it in a way that feels personal rather than manufactured. CodeMD was founded by Dr. Israel Wootton and his wife, Lauren, around a clear vision: people deserve supplements they can understand, trust and feel confident sharing with their families. Through direct founder storytelling, educational content and social media, customers do not simply encounter a corporate brand—they meet the people responsible for it.
This aligns with Edelman's 2025 finding that trust has become as important to purchase decisions as cost and quality. Edelman also found that 73% of respondents said a brand that authentically reflects today's culture would be more effective at increasing trust than one that focuses only on its products.
Physician-Led Trust
Not physician-endorsed. Physician-owned. Consumers are surrounded by conflicting wellness information from influencers, algorithms and increasingly crowded supplement shelves. As a result, medical guidance is becoming a stronger trust signal. CodeMD is differentiated because physician expertise is not borrowed through a spokesperson or one-time endorsement—it is embedded in the ownership, product philosophy and public voice of the company.
McKinsey's 2025 report says that its highest-spending wellness consumer segment both seeks science-backed solutions and looks to doctors for advice. Its broader wellness research also finds that doctor recommendations matter especially in areas including sleep, overall health, vitamins and over-the-counter health products.
Science Consumers Can Understand
Consumers are becoming more discerning about whether wellness products are likely to work. CodeMD is positioned for this shift through purposeful formulations, science-backed doses, transparent labels and ingredients selected to work together—not simply to create a longer Supplement Facts panel.
McKinsey's 2025 wellness research identifies a particularly valuable group it calls “maximalist optimizers.” This segment represents approximately 25% of wellness consumers but more than 40% of wellness spending. These consumers research products extensively, prioritize quality over price and actively seek science-backed solutions.
A growing
product portfolio
We are actively developing physician-led supplements to support consumers from daily supplements to targeted needs.
The CodeMD Story
We're grounded in authentic care for people.
We started right at home, in a kitchen. CodeMD grew out of our founder Israel Wootton, MD's knowledge of the body. Though he gets sick like everyone else, he's never missed a day of work in his life because he knows what to take. Together with his wife Lauren, founder of a marketing agency, he saw a need for a new kind of wellness company.