Help build a better
standard for wellness.
Doctor-owned and doctor-developed
Third-party tested
Manufactured in an NSF-certified GMP facility.
Careers at CodeMD
Help build a better standard for wellness
CodeMD was founded on a simple belief: people deserve quality wellness options, made with high standards.
We bring together the principles of evidence-based medicine, science, thoughtful communication, and human-centered leadership to create wellness products people can understand and trust.
We Believe
Your work should matter.
Empowering people to care for their health begins with building a team that cares deeply about the work.
We value strategic thinking, creativity, curiosity, integrity, and the willingness to hold a high standard. We are building a culture where talented people can contribute meaningfully, work across disciplines, and help shape a growing company from the beginning.
Our Values
Human-Centered
Health is deeply personal. We begin with people—their needs, concerns, goals, and well-being—and treat their trust as something to be earned.
Led by Standards
Physician judgment and scientific standards guide our decisions, from the needs we address to the ingredients, doses, and partners we select.
Transparent & Simple
We believe people should understand what they are taking and why. We create focused formulas, communicate clearly, and avoid unnecessary complexity.
CodeMD is built around what today’s wellness consumer values most.
Authentic, Purpose-Led Leadership
Consumers increasingly expect brands to stand for something meaningful and communicate it in a way that feels personal rather than manufactured. CodeMD was founded by Dr. Israel Wootton and his wife, Lauren, around a clear vision: people deserve supplements they can understand, trust and feel confident sharing with their families. Through direct founder storytelling, educational content and social media, customers do not simply encounter a corporate brand—they meet the people responsible for it.
This aligns with Edelman’s 2025 finding that trust has become as important to purchase decisions as cost and quality. Edelman also found that 73% of respondents said a brand that authentically reflects today’s culture would be more effective at increasing trust than one that focuses only on its products.
Physician-Led Trust
Not physician-endorsed. Physician-owned. Consumers are surrounded by conflicting wellness information from influencers, algorithms and increasingly crowded supplement shelves. As a result, medical guidance is becoming a stronger trust signal. CodeMD is differentiated because physician expertise is not borrowed through a spokesperson or one-time endorsement—it is embedded in the ownership, product philosophy and public voice of the company.
McKinsey’s 2025 report says that its highest-spending wellness consumer segment both seeks science-backed solutions and looks to doctors for advice. Its broader wellness research also finds that doctor recommendations matter especially in areas including sleep, overall health, vitamins and over-the-counter health products.
Science Consumers Can Understand
Consumers are becoming more discerning about whether wellness products are likely to work. CodeMD is positioned for this shift through purposeful formulations, science-backed doses, transparent labels and ingredients selected to work together—not simply to create a longer Supplement Facts panel.
McKinsey's 2025 wellness research identifies a particularly valuable group it calls “maximalist optimizers.” This segment represents approximately 25% of wellness consumers but more than 40% of wellness spending. These consumers research products extensively, prioritize quality over price and actively seek science-backed solutions.
A growing
product portfolio
We are actively developing physician-led supplements to support consumers from daily supplements to targeted needs.
The CodeMD Story
We're grounded in authentic care for people.
We started right at home, in a kitchen. CodeMD grew out of our founder Israel Wootton, MD's knowledge of the body. Though he gets sick like everyone else, he's never missed a day of work in his life because he knows what to take. Together with his wife Lauren, founder of a marketing agency, he saw a need for a new kind of wellness company.