Our mission is to make well-being simple through physician-directed, evidence-informed solutions.
We believe meaningful health begins with simple choices: moving well, eating well, sleeping well, and supplementing well.
Our Story
Built for the lives we actually live.
CodeMD didn't begin with a trend report or a whiteboard full of product categories. It began at home.
Between medicine, work, raising a family and trying to take care of ourselves along the way, we wanted wellness products we could understand, trust and actually use.
Israel approached the problem as a physician. Lauren approached it as a consumer and entrepreneur. Together, we began asking harder questions about evidence, doses, ingredients, manufacturing and what people were really being asked to put into their bodies every day.
CodeMD grew from those conversations.
Founded in Physician Credibility
Meet Dr. Wootton
Founder and President Israel Wootton, M.D., brings the perspective of a board-certified emergency medicine physician who has spent his career caring for patients during critical moments. His medical judgment and firsthand understanding of people help direct CodeMD’s approach to products, quality, and responsible health communication.
Our Philosophy
simple choices can create meaningful change
Well-being is not built through perfection. It is built through the choices we make consistently. Move well. Eat well. Sleep well. Supplement well.
Our role is to make choices clearer by developing focused products guided by medical knowledge, scientific evidence, and a deep respect for the people who use them. We do not create products simply to follow trends or fill shelves. Every formula must have a clear purpose and earn its place.
CodeMD
Thomasville Location
Our Values
Human-Centered
Health is deeply personal. We begin with people—their needs, concerns, goals, and well-being—and treat their trust as something to be earned.
Led by Standards
Physician judgment and scientific standards guide our decisions, from the needs we address to the ingredients, doses, and partners we select.
Transparent & Simple
We believe people should understand what they are taking and why. We create focused formulas, communicate clearly, and avoid unnecessary complexity.
Our Evidence Standard
